Marketing ATL y BTL
Whether through mass media or face-to-face experiences, we understand the role of each channel and use it strategically to amplify your message.
Strategic Diagnosis
We analyze objectives, audiences, and context to define the ideal path forward.
Creative Conceptualization
We develop unique ideas that inspire, spark conversation, and stay true to your brand.
360° Production and Logistics
Everything is produced and executed by our team: setup, materials, and coordination.
On-Site Execution
We activate your brand at the right time and place—without margin for error.
Marketing ATL (Above The Line)
ATL, or Above The Line, is the ideal approach when a brand needs to project itself with strength, reach, and speed. It relies on high-impact traditional media such as television, radio, print, and outdoor advertising to build large-scale awareness. Far from being a cold format, when executed properly it can create a powerful perception, build a strong brand image, and position your brand emotionally in the minds of millions. It’s the perfect starting point to spark conversation, drive recognition, and strengthen brand presence in the market.
ATL is ideal when your brand aims to
Launch a new product or service with massive visibility
reinforce its market
positioning
Increase overall brand awareness across multiple regions or segments
ATL Media
We Offer
01
Commercials for TV or cinema
02
Radio Spots
03
Mass Digital Media Campaigns
04
Billboards & Outdoor Advertising
Marketing BTL (Below The Line)
BTL, or “Below The Line,” is the side of marketing that breaks the barrier between brands and people. It moves away from mass media to focus on direct interaction, unfiltered creativity, and real emotional impact. It’s the action that makes you turn your head on the street, engage in an activation, try a product at a fair, or live an unforgettable brand experience.
At A2, we create moments that spark the senses, emotions, and conversations. Our team blends strategy, design, production, and staging to ensure every BTL action aligns with your brand and leaves an authentic, lasting impression.
BTL is perfect when your goal is to:
Connect authentically with your target audience
Stand out through creativity with emotion-driven experiences
Promote recording and customer loyalty
BTL Media
We Offer
01
Brand Activations
02
Experiential Events
03
Sensory Marketing
04
Merchandising & POP Materials